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A marketer is a professional who researches, plans, and executes strategies to promote products or services. They analyze customer needs, develop campaigns, manage branding, and use various channels to boost visibility, attract customers, and drive business growth.

A publisher is an individual or platform that displays ads on their website, app, or content channels to earn revenue. They partner with advertisers to show relevant ads to their audience, helping drive traffic, engagement, and conversions while monetizing their content.

Native ads are paid advertisements that match the look, feel, and function of the platform where they appear. Unlike traditional ads, they blend seamlessly with content, offering a non-disruptive user experience while promoting products or services effectively.

Native Ads are better than other advertising methods because they seamlessly integrate with the platform’s content, making them less intrusive and more natural to users. Unlike traditional banners or pop-ups, native ads do not disrupt the user experience, which helps maintain audience attention. Their relevant and organic appearance encourages higher engagement, resulting in more clicks and interactions. Additionally, native ads help build trust by enhancing brand credibility and fostering greater user interest. These qualities make native advertising more effective and impactful compared to other forms of advertising.